See the 9-page pitch deck Insense, a startup helping e-commerce brands get low-cost ads, used to raise $2.5 million | The Markets Café
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact
Wednesday, March 22, 2023
No Result
View All Result
Subscribe
  • Login
The Markets Café
en English
zh-CN 简体中文en Englishfr Françaisde Deutschhi हिन्दीit Italianoja 日本語pt Portuguêsru Русскийes Españoltr Türkçe
  • News
  • Politics
  • Markets
    • Stocks
    • Futures
    • Commodities
  • Crypto
    • News
    • Markets
    • NFT
    • DeFi
    • Explained
  • Economy
  • Finance
  • Investing
  • Forex
  • Real Estate
  • Tech
  • VideosHOT
  • Community
  • Charts
  • News
  • Politics
  • Markets
    • Stocks
    • Futures
    • Commodities
  • Crypto
    • News
    • Markets
    • NFT
    • DeFi
    • Explained
  • Economy
  • Finance
  • Investing
  • Forex
  • Real Estate
  • Tech
  • VideosHOT
  • Community
  • Charts
No Result
View All Result
The Markets Café
No Result
View All Result
  • News
  • Politics
  • Markets
  • Crypto
  • Economy
  • Finance
  • Forex
  • Investing
  • Tech
  • Videos
  • Community
Home Tech

See the 9-page pitch deck Insense, a startup helping e-commerce brands get low-cost ads, used to raise $2.5 million

by Press Room
August 16, 2022
in Tech
101 2
A A
0
21
SHARES
688
VIEWS
FacebookTwitter
  • Insense is a platform that connects creators to e-commerce brands to make “user-generated content” ads.
  • Because of the recent UGC boom, the company has increased revenue by 3x year-over-year.
  • Read the pitch deck that helped raise $2.5 million from VCs and businesses in a Pre-Series A round.

Brothers Danil and Anton Saliukov and their cofounder Alexander Fedorenko made a wise call to launch a “UGC” content company in 2016. UGC, or user-generated content, refers to when someone makes authentic-seeming social content for a brand to use in advertising.

Their bet is paying off amid a recent UGC gold rush fueled by platforms like TikTok.

Insense is on track for an 8-figure revenue this year, Danil told Insider. The company has grown its revenue threefold since 2021, and has raised $5.2 million in total from venture capitalists, businesses, and even other creators, to help secure its imprint in the creator e-commerce sector.

Some of its major investors are Trestle Partners, Flyer One Ventures, Metropolis Ventures, AvanTech Ventures, and Andrew Filev, the CEO of Wrike.

“Business is going through the roof,” Danil said. “We are in a great space right now. One of the reasons is the creator economy and the strong demand for user-generated content.”

Insense is a platform that connects creators to e-commerce brands to help them create mobile marketing campaigns. It currently has a network of over 20,000 creators who make video and static images for a client base of over 500 businesses. Some of its biggest clients include McDonald’s and Uber, but these days, Insense is focused on working with mid-sized e-commerce companies who are heavily investing in UGC marketing.

UGC has been on a steady rise in recent years. TikTok has specifically contributed to a boom this year, with many creators shifting their careers toward making UGC content, as it can offer them a steadier income.  

The timing has been opportune for a company like Insense. But Danil said he and his cofounders knew seven years ago that UGC marketing would become a promising industry. 

“[In 2016] we started working with photographers, videographers, and microinfluencers — these people told us, ‘We want to produce lots of content but we don’t want to post it organically in our feeds,'” he said. “So we started shifting our product towards that.” 

Insense now has 50 employees who are based remotely around the world. It’s secured itself as an official partner to both Meta and TikTok’s creator initiatives. And it’s working on features that will help brands easily repurpose UGC content for multiple platforms.

Read the company’s pitch deck that helped raise $2.5 million in its Pre-Series A round investments.

Read the full article here

Related Articles

Tech

Amazon Echo Show 5 (2nd gen) review: A smart alarm clock with limited uses beyond that

March 22, 2023
Tech

Why are my iPhone messages green? What SMS green texts mean and how to get blue iMessages

March 22, 2023
Tech

Miniot Wheel 2 review: a unique vertical turntable worth waiting for

March 22, 2023
Tech

Leaked Amazon all-hands messages suggest ‘single-digit’ percentage cuts to AWS’s estimated 180,000-employee workforce, which still means at least 1,800 could get laid off

March 22, 2023
Tech

TikTok commands the attention of 150 million American users. That’s its best defense yet against Biden’s threat of a ban.

March 22, 2023
Tech

Bill Gates just published a 7-page letter about AI and his predictions for its future

March 22, 2023

About Us

The Markets Café

The Markets Cafe is your one stope Finance, Politics and bussines news website, follow us to get the latest news and updates from around the world.

Sections

  • Commodities
  • Crypto Markets
  • Crypto News
  • DeFi
  • Economy
  • Explained
  • Finance
  • Forex
  • Futures
  • Investing
  • Markets
  • News
  • NFT
  • Politics
  • Real Estate
  • Stocks
  • Tech
  • Videos

Site Links

  • Contact
  • Advertise
  • DMCA
  • Submit Article
  • Forum
  • Site info
  • Newsletter

Newsletter

THE MOST IMPORTANT FINANCE NEWS AND EVENTS OF THE DAY

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

© 2022 The Markets Café - All rights reserved.

No Result
View All Result
  • News
  • Politics
  • Markets
    • Stocks
    • Futures
    • Commodities
  • Crypto
    • News
    • Markets
    • NFT
    • DeFi
    • Explained
  • Economy
  • Finance
  • Investing
  • Forex
  • Real Estate
  • Tech
  • Videos
  • Community
  • Charts

© 2022 The Markets Café - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.